Today’s post is going to be a short one, directed at those of you in sales and marketing, whether that’s for your own small business or for a large corporation. (It also allows me to rationalize voicing one of my pet peeves.)
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It’s becoming more and more common to see these two phrases being used interchangeably. However, they’re not the same, and an informal poll among editors from all over the world confirms it.
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Most of us decide to become writers because we have a message to share with the world. Unfortunately, our instincts often get in the way of sharing that message in a way that readers can absorb.

I’m just as guilty as the next person. I think of what I want to say. Sometimes (usually), I lay it out in a list or outline. Then, I baldly state what I have to say and wonder why no one responds. It’s a lesson I know in my head but am still working on putting into practice. (See most of my blog posts for examples.)
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Are you guilty of this too?
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