Today’s post is going to be a short one, directed at those of you in sales and marketing, whether that’s for your own small business or for a large corporation. (It also allows me to rationalize voicing one of my pet peeves.)
It’s becoming more and more common to see these two phrases being used interchangeably. However, they’re not the same, and an informal poll among editors from all over the world confirms it.
Saying that something is for sale means that it’s available for purchase. There are no implications about price or changes to the price.
If something is on sale, it means that the price has been lowered, either as a way to move merchandise faster or as part of a promotional event.
It may not seem like a big deal at first glance, but a little precision in your wording here can mean a great deal to those of your customers who might get confused or be disappointed.
Rebecca has a passion for helping you fill the world with great literature and making sure said literature doesn't get passed over for the lack of a little editing.