At some point, you have to just hit Send.

Could you have continued to make improvements?
Maybe.
Could there still be some errors?
Probably.
Could the readers hate it?
Sure.
Could you have goofed up and sent the wrong file?
Yep.
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But the thing won’t fulfill its purpose if you don’t send it off. An imperfect document shared is always better than a perfect one that never sees the light of day.

Today’s post is going to be a short one, directed at those of you in sales and marketing, whether that’s for your own small business or for a large corporation. (It also allows me to rationalize voicing one of my pet peeves.)
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It’s becoming more and more common to see these two phrases being used interchangeably. However, they’re not the same, and an informal poll among editors from all over the world confirms it.
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When you think of contracts, do you think of page after page of incomprehensible legal jargon full of traps and pitfalls just waiting to catch you unaware and cheat you out of a fair deal?

Unfortunately, those types of contracts do exist, but a legally binding contract doesn’t have to be that way. At their best, contracts aren’t about protecting two rivals from taking advantage of each other. They’re about facilitating a harmonious relationship between two parties—in this case, between author and editor.

​This post is meant as a brief overview. If you’re interested in a deeper dive into editorial contracts, I highly recommend The Paper It’s Written On by Karin Cather and Dick Margulis. It’s a fairly thin volume but full of much better and more in-depth information than I’ve presented here.
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So, you’ve written your masterpiece and think you’re ready to start your search for an editor? Great! But there’s a little prep work you can do ahead of time to make that process a little smoother.
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When you contact your potential new editor, there are a few things they’ll need to know to get an idea of how best to serve you. You can save yourself and your editor a lot of time and trouble by thinking through and having answers ready for the following questions.
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Last week, I talked about how you, the author, are ultimately responsible for marketing your book and finding your readers. This week I’m back with a few tips for how to do that.
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Let me start by admitting that I’m no expert in this area, but if you’re just starting out as an author, these tips should give you a place to start.
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You’ve written, revised, edited, and designed your book. You’ve gotten peer reviews, and everything’s ready and how you want it. But what now? How do you get people to buy and read your book, and just as importantly, who’s in charge of seeing that happen?

As painful as it may be to hear, you are ultimately in charge of your marketing. That can sound like a daunting statement, considering you probably didn’t become an author to sell books. You had a message and a calling to share it with the world. Surely, other people are responsible for getting it out there?
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Unfortunately, that’s not the case.
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If you’re going the traditional-publishing route, this question probably won’t come up. The publisher arranges all of the steps of the publishing process, and your book will go through the proofreading process.
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However, if you’re self-publishing, you’re probably looking for ways to cut out any unnecessary costs. A professional copyeditor has already done a thorough cleanup of your manuscript, and the book may have even gone through a designer. So, is another step really necessary?
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With each passing year, our world is gradually becoming more and more concerned about respecting the voices and experiences of people and groups who, historically, haven’t had a say in how and if they are represented to the general public. This may have been due to race, religion, gender, cultural background, or physical and mental disabilities, among other reasons.

We’ll put aside the argument of political correctness for the moment. The fact is that writers have a responsibility to their readers to represent the world in the most honest and genuine way possible.

That doesn’t mean that you can’t include elements and characters from other people groups. That wouldn’t be true to the diverse world we live in. However, it’s impossible for any one person to be an expert on all peoples and groups, especially if they’re not a part of that group.

​Sometimes, we need to bring in an expert. That’s where sensitivity readers come in.
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It used to be, if you wanted your book published, you either had to go through an established publishing house or spend stacks of cash at a vanity press and still not see your book get into the hands of more than a few readers.

As we advance farther and farther into the digital age, though, self-publishing becomes an increasingly viable option, but it’s still not ideal for everyone.
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So, which one is best for you? There are pros and cons to both options. Here are a few points to help you decide which one best fits your circumstances and your book.
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You may have heard me mention manuscript evaluations before. I even offer them among the other services​ listed on my website. But what are they, and what can they do for an author?

In the editing world, there are several services that overlap, and which ones you choose depends on a lot of factors. (For more on how to decide what kind of editing you need, see my blog post on the subject.)
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