Editing for Communication
The purpose of any message (whether in a blog post, company newsletter, or full novel) is to communicate a message to your reader. And my job as an editor is to help you, the author, to get that message across clearly and effectively.
Sometimes, no matter the skill of the writer or the quality of the writing, a second set of eyes can help make the writing the best it can be. And that's my goal: to make you look good!
So much the better if that second set of eyes is educated and trained to pick up on anything that could prove potentially embarrassing! Like unintended double meanings, misspelled or misplaced words that change your message, or even common errors in spelling and punctuation that distract from and hide the true quality of your writing.
That's where an editor comes in!